Wednesday, 5 September 2012

In Africa with Free People and Jessica Miller

My today post is about Free People and Jessica Miller. The women's lifestyle retailer headed to South Africa for its August Catalog. Love this Catalog!

Free People joined forces with Relate, a not-for-profit social enterprise based in Cape Town, to create one-of-a-kind beaded cause bracelets. The sale of each bracelet contributes one dollar to the United Against Malaria campaign to offer life-saving mosquito nets and treatments to people living in malaria-endemic regions throughout Africa. In further celebration of the South African-themed catalog, Free People has teamed up with Tablet Hotels to send one lucky fan and a guest to experience Johannesburg.

The August catalog features model Jessica Miller photographed by Guy Aroch, as she explores the landscape and celebrates its breathtaking beauty. 

The theme is pretty, wild, and utilitarian. Tribal prints and jewelry mimic the exotic setting, and tailored sportswear pieces keep the looks grounded in practicality for an outdoor adventure.

As a lifestyle brand, Free People incorporates experiences beyond apparel for our customer, providing outlets to live freely through travel, good will, and beyond. These special charity bracelets are truly empowering, allowing the makers to earn a sustainable income and develop new skills while contributing to the fight against malaria.

Photo Credits. Free People

Their Behind the scenes photos are also quite extraordinary: You can find them here on their blog.

The full catalogue can be shopped here.

Have a breezy day,

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