Thursday, 23 February 2012

Honda Advert - Hate something...Change something...

This is one of my favorite Honda's commercials TV. I like that Honda put a lot of thoughts into their advertising.

The story behind this ad was that Kenichi Nagahiro, Honda’s chief engine designer, hated diesel engines. When asked to design Honda’s first diesel he flatly refused, unless he was allowed to start completely from scratch. The result is one of the cleanest, most refined diesel engines on the market today. Cute bunnies, pretty flowers and rainbows show their dislike of dirty, noisy, smelly diesel engines by destroying them in exchange for something better. Brilliant!

Friday, 17 February 2012

Quote of the Week - Enjoy Peace

Diesel Loves Nature

Diesel is an interesting brand which attracted a lot of attention through its bizarre Advertising campaigns. Here with its 'Love Nature while it lasts' campaign where Diesel encourages us all to love nature...

The campaign set in the Garden of Eden brought the user up close and personal to the Diesel nature scene, focusing in detail on each individual model and how they are intimately interacting with their natural environment.

This campaign borrows "fruitfully" from Hieronymous Bosch's well-known painting "The Garden of Earthly Delights". Scholars have suggested that Bosch's painting is a depiction of the Garden of Eden had the fall of Adam and Eve never happened — and the ensuing chaotic debauchery; unbridled lust as man's downfall. Diesel's point of view is that their brand is an oasis of sexual expression — wardrobe malfunction be damned — where all breasts should feel free to escape.

Diesel encourages us all to love nature while it lasts, and we're not sure if that means we should buy their clothes, but we still like the project. Nature. Love it while it lasts. Unconventionally gorgeous!

Wednesday, 8 February 2012

An Original Tour of Paris

This is from the romantic comedy fantasy film written and directed by Woody Allen: Midnight in Paris. It’s a merry-go-round of humour and admiration and dream that introduces you to the personalities of some of last century’s greatest artists, poets and writers. It’s a good time. If you want to hang out with Hemingway (and why wouldn’t you), see this movie. One word: delightful... 

Thursday, 2 February 2012

Inside the Wave Photography by Clark Little

The Artist in light today is Clark Little, the famous Hawaiian surf photographer who  has dedicated his life to producing photographs of monstrous Hawaiian waves. He has gained worldwide recognition for his North Shore shorebreak wave photography with many appearances on TV shows.

Clark Little manages to do what no one has ever done before, go out on the Hawaiian sea and take photos from inside the waves, images usually reserved for only the most intrepid surfers. It's a very dangerous type of photography when going into waves that vary from 3 - 15 feet, but it obviously pays off with the result because the photos are unbelievable amazing, definitely something you never seen before!